NoHo West in North Hollywood is starting to take shape, 2 years after Laurel Plaza ends its run – Daily News

on Sep12
by | Comments Off on NoHo West in North Hollywood is starting to take shape, 2 years after Laurel Plaza ends its run – Daily News |

If you don’t live in its general area, but remember the old Laurel Plaza in North Hollywood, you might be mesmerized by the shape it’s taking these days, as its successor mega development marches toward completion. (If you do live in the area, then you already know: NoHo West is getting there.)

Anyway, consider me mesmerized. More on that in a second.

First, a step down memory lane — a reminder of where we’ve been: Laurel Plaza has had quite a run, from its post-World War II boom period prime — with its ice skating rink, that old Orange Julius shop (my personal favorite), to the May Co. and the Macy’s.

It was a half a century of a retail staple on the 818’s east end that ended with a lone life — Macy’s, which, of course, saw its own end just about two years ago this September.

But the end for Laurel Plaza was a beginning for NoHo West — a planned 570,000-square-foot mixed-use giant that leaders say will bring a much-needed economic boost to an area that sorely needs it.

How did the boost occur? Well, our recent reporting on its progress offer insight on how it could happen.

There was the recent announcement of a 24 Hour Fitness gym, a Regal Cinemas theater and an Old Navy apparel shop that will be among the major tenants moving in. There’s talk of  a Trader Joe’s.

And that’s not to mention the five dozen or so other businesses planned. There’s the “creative” tenant space and the residential apartments in the works, too.

When I drove through the area on a recent balmy Sunday, my expectation was still somehow stuck on what it once was — that big boxy destination with the rink and the Orange Julius and the giant parking lot that surrounded that big off-white structure, where as a preppy little Valley 80’s dude I’m pretty sure my mom bought me a Lacoste shirt (that’s what all the “cool” kids were wearing back then.)

Anyway, it’s not that anymore. And I was struck by what’s coming. You can see its shape now through little holes and gaps in the fencing around the massive construction going on.

There’s the big parking structure. There’s the rounded, steel-ish, glass-ish tower, which I assume will be some kind of trademark landmark there, reflected the sun’s beams (according to an older rendering, it looks like that’s where the fitness spot is going).

Renderings of the developer’s plans for NOHO West include introducing an eclectic mix of new shops, restaurants and entertainment options, while also providing office space and high quality housing for new and existing North Hollywood residents. (Photo by Dean Musgrove, Los Angeles Daily News/SCNG)

Anyway, point is, it’s really coming along.

So, in that spirit, photographer Sarah Reingewirtz was out and about recently and captured some of that development through her lens.

We thought we’d bring that to you here. So check out that gallery and a couple renderings, to boot, of its conceptual images.

This whole thing is supposed to open in spring 2020.

Renderings of the developer’s plans for NOHO West include introducing an eclectic mix of new shops, restaurants and entertainment options, while also providing office space and high quality housing for new and existing North Hollywood residents. (Photo by Dean Musgrove, Los Angeles Daily News/SCNG)


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